December 12AI & Automation
Why Your Next Hire Might Be Software (And Why That's Harder Than It Sounds)
AI agents are supposed to be the future of work. So why do most of them act like interns on day one, forever?
AI agents are supposed to be the future of work. So why do most of them act like interns on day one, forever?
Marketing analytics shows what happened. Marketing intelligence explains why and what to do. Learn the architectural differences between fragmented analytics and unified intelligence infrastructure.
Last-click attribution is wrong but convenient. Learn why it systematically misattributes marketing value, how multi-touch attribution works, and what infrastructure it requires.
Enterprise software is built for thousands of companies. Custom infrastructure is built for one. Learn the architectural trade-offs between multi-tenant SaaS and single-tenant systems.
Building business infrastructure in-house costs $1M+ and 18 months. Learn the hidden costs of DIY: data engineering, identity resolution, ongoing maintenance, and opportunity cost.